I’m sure you’ve all heard by now that Lecrae (Christian rapper) has signed with Columbia Records, the same major label that 50 Cent, Adele, Pharrell, and Beyonce’ are signed to.
Lecrae with Columbia Records
Over the past 5 years or so there’s been an explosion of male Christian rappers on the scene and most of them are extremely talented. They are – in their own words – rappers who just happen to be Christian, and love hip-hop and the art form rap. But what I’ve also noticed is that many of these Christian rappers have compromised or completely sold out, in exchange for earthly riches. Signing to Columbia Records is obviously a good chess move if your objective is to “reach” people and become rich and famous – but if your goal is to unapologetically preach TRUTH, the gospel of Jesus Christ, then Check Mate. You lose. Satan wins.
Jesus said: For what is a man profited, if he shall gain the whole world, and lose his own soul? or what shall a man give in exchange for his soul? Matthew 16:26
(Wee bit about me: Music industry vet, music publishing company owner, degrees in Music Business and Vocal Performance, music instructor at 2 Hollywood schools, songwriter, singer, rapper)
Columbia logo looks like an eye
In regards to Columbia Records/Sony Music, they are one of the biggest SATANIC record labels in the world and they offer their artist the kingdoms of the world, in exchange for their music recordings (and their soul). Record Labels are a fancy word for BANK. They are the banks/puppet masters controlling these big music artists (pawns). Many people think that getting a major record deal is the best deal of a lifetime, not realizing the majority of Professional Recording Artists are signing their name blood to Satan himself.
And the devil, taking Him up into an high mountain, shewed unto Him all the kingdoms of the world in a moment of time. And the devil said unto Him, All this power will I give thee, and the glory of them: for that is delivered unto me; and to whomsoever I will I give it. Luke 4:5-6
I’m not saying that Lecrae has made a deal with the devil, but I am saying that if you do start to see something dark going on with him – don’t say I didn’t warn you. Mainly because he rolled the dice and signed with a Satan-run record label. Maybe they signed him just to shelf him. (Doubt it.) Usually artists who get shelved (blocked) is because the label want to control and possibly diminish how and where they are being marketed, especially if they are posing a threat to the label’s main artist (revenue $$$ pawns). For them it’s all about the dollar. Period. Or maybe they signed Lecrae specifically so the devil could use him to influence the Church and the world simultaneously. Either way, signing with a major label is bad news for TRUE Christians. Now if he’s a fake Christian, then he got exactly what he wanted. Truth will come out soon enough. In my honest opinion, I think he’s a fake, cause Grammy Awards are generally reserved for servants of the devil. But don’t take my word for it.
Ezekiel 44:23 And they shall teach my people the difference between the holy and profane, and cause them to discern between the unclean and the clean.
Music artists (singers/rappers/musicians) and even actors who want to be popular and successful in the industry have no choice but to compromise. They have to be friends with the world. Of course, on the surface it looks like they are “loving” and “accepting” of everyone, but what you’re actually seeing is that they are befriending the world. A Christian takes sides with the bible, regardless if you’re in the music or film industry. But what do you see? You see them supporting abortion and LGBT rights and all kinds of things that the bible is against. They’re backs are against the wall. They have no choice.
James 4:4 Ye adulterers and adulteresses, know ye not that the friendship of the world is enmity with God? whosoever therefore will be a friend of the world is the enemy of God.
Why do they have no choice? Because when you’re an artist/actor you are expected to give the fans what they want. You can’t really afford to be a rebel. You can make it appear as if you’re against the world (like Tupac), but in actuality you are just pretending for branding and marketing sake. The label is NOT GOING TO LET YOU mess up their money. Period. You signed a contract to SELL RECORDS so they’re going to literally SELL YOU. Most artists put forth this certain persona so they can sell music. If an artist decides to rebel against the world (and against their label) and stand on the TRUTH of God’s word, then many people will begin to dislike you. Then the label is either going to drop you or get rid of you (in a bad way). Most artists can’t afford to take those kinds of chances. Any artist who wants to be successful will need the love and support of the world, otherwise their music will not sell. You lose fans = you lose money = you lose your major label/bank
John 15:18-19 If the world hate you, ye know that it hated Me before it hated you. If ye were of the world, the world would love his own: but because ye are not of the world, but I have chosen you out of the world, therefore the world hateth you.
At the end of the day every Christian artist has to make a choice. Be friends with the world? and they’ll love you and your music. Or be hated by the world? and they’ll hate you and your music. Be friends with the world? and become rich and super successful. Be hated by the world? and never be successful. Hard decision, I guess.
1 John 2:15-17 Love not the world, neither the things that are in the world. If any man love the world, the love of the Father is not in him. For all that is in the world, the lust of the flesh, and the lust of the eyes, and the pride of life, is not of the Father, but is of the world. And the world passeth away, and the lust thereof: but he that doeth the will of God abideth for ever.
What’s a “Christian” artist like Lecrae to do? Let’s face it. He’s not going to just walk away from the deal he just signed. He’s going to have to roll with it. If Columbia/Sony tells Lecrae to perform at a concert where a false teacher is the main guest speaker, he’s going to have to roll with it. As a matter of fact, he’s doing exactly that. He’s performing at Together 2016, an ecumenical concert in July in Washington DC, led by the Pope. Sounds great, right? It’s an anti-Christ movement. Why would any Christian artist be part of this? Because the record label wants to boost his popularity – so long as the event looks “Christian” and positive, they’re going to make sure he’s on the Artist Line-up. Many Christians can’t discern between a fun anti-Christ “Christian-looking” event and a fun Christian event. Why? Because the church has merged (became friends) with the world.
I’ve made my choice. I’d rather be hated by the world and friends with God, than to be loved by the world and an enemy of God.
P.S. Want to know more about Jesus Christ and how to be saved? Click here